Washington Oaks State Park

For this project, I tackled re-branding Washington Oaks State Park. As it stands, the park has no clear logo or park guide. There is a branded wayfinding system, but it is very dated. I wanted to brighten and liven up Washington Oaks. For the logo, I decided to draw upon classic state park badges and keep in a blue/green color scheme, reminiscent of colors seen around the park. This is seen throughout the map guide, postcards, and welcome sign. I used Adobe Illustrator and InDesign heavily throughout this project.

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